Direct sales is about making direct contact with existing and prospective clients to promote your services or products. Unlike media advertising, it enables you to target certain individuals with a customised message.
Direct sales can be cost efficient and very effective at producing sales, so it is ideal for small companies.
Direct sales utilizes a variety of various approaches. Traditional approaches include direct mail and leafleting but e-mail marketing, telephone marketing and mobile and SMS marketing are extensively used and provide a cost-efficient way to reach your clients on a one-to-one basis.
Direct sales allows you to produce a response from targeted clients. As a result, small businesses can focus their restricted marketing resources where they are more than likely to obtain outcomes.
A direct sales campaign with a clear call to action can help you increase your sales to existing clients, boost consumer commitment, recapture old clients and create new business.
Direct sales can be examined and measured precisely. For example, you can send out test marketing emails directing clients to particular landing pages on your website.
You can analyse result in see which email was most successful. You can also check your marketing with sample groups before you present the campaign that will provide the best reaction rate. Whether you are targeting business (b2b) customers or customers, direct sales can provide results. Selecting the best interaction method is vital. Companies can be more receptive to receiving sales calls than consumers, for example. People will prefer different ways of contact, so make certain you take account of their preferences.
Your database is at the heart of any excellent direct sales technique. It should depend on date and accurate. Check your mailing notes regularly – remove duplicate entries, fix any mistakes and, above all, delete names of individuals and businesses who have asked to be eliminated.
The details you hang on your database is marketing gold dust. It can tell you about your clients’ buying routines and reveal other beneficial details such as age, gender and location. You can use this information to divide your consumers and prospects into smaller groups and target them with unique messages. You can develop a profile of your finest consumers and actively look for new contacts matching that description by buying or renting new lists.
Direct sales works because it puts your message in front of individuals. However, unsolicited letters, call, faxes, emails and texts must just be sent out to individuals and companies that have actually allowed to be called. The Data Protection Act is intricate and privacy laws are becoming tighter. It is your duty to inspect that your direct sales activities are within the law.
While it can be difficult to determine the effects of advertising or sponsorship, on the other hand, direct sales is completely accountable. With any direct sales campaign, you can determine a break-even point – the number of sales you need to make to cover the cost of the marketing. In addition, you can work out the cost per reaction and the real return on investment.
This simple analysis will enable you to fine-tune your projects in order to improve your outcomes. You can also determine those that are most responsive and target them again in future.